Draft Poster

This is a first draft for a advertisement poster. This is just a draft as just like the digi-pak cover one band member is missing.

Digipak Booklet

Digipak booklet

View more presentations from Ninja222.

Back of the Digipak

This may not be the final product for the back of the Digipak as we may make some slight changes.

Our ideas in relation to Goodwins theory

Genre Characteristics

The genre of our music video is an alternative rock song. Usually in such videos there are plenty of shots involving the band playing. We aim to follow this with plenty of shots of the band playing intertwined with extreme close ups of the band playing their instruments. We aim to also include plenty of meat shots of the singer, as this is also a part of the band shots convention. Usually in songs like this a lot of the lyrics are not taken seriously and made fun of, so we have decided to take certain lyrics and play around them. We will try to make them seem funny and have a different meaning.

Relationship between lyrics and visuals

In our video the lyrics will be represented with a literal meaning, whether it be funny or serious. For example when the lyric “It’s always cloudy” we have a shot that shows a load of clouds in the sky. We aim to provide a narrative structure of two people having a fight and realising that it wasn’t right to break up. We aim to tie it together with shots that are funny and break up the serious narrative strands. This relationship will continue for the entire length of the video.

Relationship between music and visuals

For the most part or video will be made up of ordinary cuts. However at certain points the cuts will be timed with the music due to certain sections having a lot of drum beats which are easy to sync the music too. However these parts will not have any parts of the narrative, they will instead contain a lot of shots of the band. The pace of these sections is of medium pace and will last approximately a second in length. All this should create another relationship between the music and the video.

Need to sell artist

During the video we aim to have a great deal of meat shots of the band, but mostly the lead singer. This is because it is usually a convention if music videos. It is commonly associated with selling the song. This can be shown with female singers in bands, they tend to be put on adverts and album covers in front of everyone else to appeal to a more male audience along with those that like the band. However this is rarely seen, as female singers are rare in rock bands. It also helps people to make the link between the singer and the actual band themselves.

Voyeurism

We have planned a few shots to show voyeurism such as people stood in private, having an argument. These things are not usually seen by people other than those involved, this then gives an idea of voyeurism as we are seeing a part of there lives not many others would. We did this to add to the narrative and give the audience an idea that they are looking into people’s personal lives. Our music video is aimed at teenagers so we will try and add voyeuristic things suitable for this age range.

Intertextuality

For this we are keeping our band as all male so as to be like Fall Out Boy, due to them being all males. We may or may not use similar dress style to Fall Out Boy, depending on if we manage to find a few pairs of similar clothing.--

Digipak cover - 2nd Draft

This is not the complete Digipak cover as as you can see there is yet to be a title and also the

is one more band member silhouette to be added.

Lyric Sheet - Digipak insert ideas

this is only a draft as our ideas may change during the project.

Rough Cut

Here is our rough cut for the music video.

Digipak ideas

This is our draft Digipak cover. it has the basic idea of what we want to do for our Digipak, we want to use the idea of having silhouettes for the band members but we are going to change the backing colour of the Digipak, instead of having a block colour will have a patterned background for it.

Shooting Schedule

Risk Assessment

Equipment safety –

Keep the wires out of the way to avoid any accidents, i.e. tripping over them.

No recording in the rain unless camera has a cover.

When not in use place the camera in its bag.

Always use the tri pod so the risk of dropping the camera is eliminated.

No messing about with any of the instruments so no damage is caused.

Handle camera with care as to not break it.

Don’t throw equipment about.

Personal safety-

No running around so no accidents are caused.

Don’t carry anything on your own that needs two people.

Again don’t carry anything that exceeds your ability to lift.

Be cautious of your surroundings.

Be careful when using the electrical equipment.

Lyric Breakdown

Green - The time in which the line starts.

Red - The time the line finishes.

Orange - How long the line plays for.

(0:08) I’m gonna make it bend and break (0:10) (2 seconds)

(0:10) (It sent you to me without wings) (0:12) (2 seconds)

(0:11) Say a prayer but let the good times roll (0:14) (3 seconds)

(0:15) In case God doesn’t show (0:18) (3 seconds)

(0:18) (Let the good times roll, good times roll) (0:21) (3 seconds)

(0:20) And I want these words to make things right (0:23) (3 seconds)

(0:23) But it’s the wrongs that make the words come to life (0:27) (4 seconds)

(0:28) “Who does he think he is?” (0:29) (1 second)

(0:29) If that’s the worst you got, better put your fingers back to the keys (0:33) (4 seconds)

(0:33) One night and one more time (0:35) (2 seconds)

(0:36) Thanks for the memories (0:37) (1 second)

(0:38) Even though they weren’t so great (0:39) (1 second)

(0:40) “He tastes like you only sweeter” (0:44) (4 seconds)

(0:45) One night yeah and one more time (0:48) (3 seconds)

(0:49) Thanks for the memories (0:50) (1 second)

(0:50) Thanks for the memories (0:51) (1 second)

(0:51) “See, he tastes like you only sweeter” (0:58) (7 seconds)

(1:04) Been looking to the future (1:06) (2 seconds)

(1:07)But my eyesight is going bad (1:10) (3 seconds)

(1:11) And this crystal ball (1:15) (4 seconds)

(1:16) It’s always cloudy except for (except for) (1:19) (3 seconds)

(1:19) When you look into the past (1:22) (3 seconds)

(1:23) One night stand (1:27) (4 seconds)

(1:27) One night stand (1:28) (1 second)

(1:29) One night and one more time (1:31) (2 seconds)

(1:32) Thanks for the memories (1:33) (1 second)

(1:34) Even though they weren’t so great (1:35) (1 second)

(1:36) “He tastes like you, only sweeter” (1:40) (4 seconds)

(1:41) One night yeah and one more time (1:44) (3 seconds)

(1:44) Thanks for the memories (1:45) (1 second)

(1:46) Thanks for the memories (1:47) (1 second)

(1:47) “See, he tastes like you only sweeter” (1:53) (6 seconds)

(1:53) They say I only think in the form of (1:57) (4 seconds)

(1:57) Crunching numbers in hotel rooms (2:02) (5 seconds)

(2:02) Collecting page six lovers (2:05) (3 seconds)

(2:06) Get me out of my mind (2:08) (2 seconds)

(2:09) Get you out of those clothes (2:12) (3 seconds)

(2:12) I’m a liner away from (2:15) (3 seconds)

(2:15) Getting you into the mood (2:18) (3 seconds)

(2:20) One night and one more time (2:22) (2 seconds)

(2:23) Thanks for the memories (2:24) (1 second)

(2:25) Even though they weren’t so great (2:26) (1 second)

(2:27) “He tastes like you only sweeter” (2:31) (4 seconds)

(2:32) One night yeah and one more time (2:35) (3 seconds)

(2:35) Thanks for the memories (2:36) (1 second)

(2:37) Thanks for the memories (2:38) (1 second)

(2:39) “See, he tastes like you only sweeter” (2:45) (6 seconds)

(2:45) One more night, one more time (2:47) (2 seconds)

(2:45) (One more night, one more time) (2:47) (2 seconds)

(2:48) Thanks for the memories (2:49) (1 second)

(2:49) Even though they weren’t so great (2:51) (2 seconds)

(2:51) “He tastes like you only sweeter” (2:55) (4 seconds)

(2:57) One more night yeah, one more time (2:59) (2 seconds)

(2:57) (One more night, one more time) (2:59) (2 seconds)

(3:00) Thanks for the memories (3:01) (1 second)

(3:02) Thanks for the memories (3:03) (1 second)

(3:03) “See, he tastes like you only sweeter” (3:10) (7 seconds)

Treatment Sheet

Treatment Sheet

View more presentations from 04myersr.

Call Sheet

Call Sheet

View more documents from jonny2u.

Initial Ideas for music video

Audience Profile

The genres of the band that we have chosen are Alternative rock, Pop Punk and Emo.

Alternative rock had originally appeared in the middle of the nineteen-eighties, meaning that the age of fans of the genre can be varied, ranging from younger people who are listen to musicians such as ‘Fall Out Boy’, all the way to older artists, such as ‘R.E.M.’ and ‘The Cure’.

Fans of alternative rock area also typically fans of similar genres, such as ‘punk rock’ or ‘Britpop’. Overall it seems that alternative rock is popular with a rather wide variety of people. It is both popular with males and females, and the age range of fans of the genre seems to range from early teens – 13/14 – to both men and women, in their thirties and higher. However it would seem that alternative rock and it’s subgenre’s aren’t as popular with those aged about 50 and upwards as they are with the younger audience.

Genre Conventions of Alternative Rock

Characteristics:

Alt-rock through much of its history its rejection of the commercialism of mainstream culture had been its defining tribute. The Lyrics in alt-rock songs tend to contain topics of social concern such as depression, drug use and environmentalism; this is not the case for all alt-rock songs though. There is no set musical style for alt-rock but in 1989 The New York Times stated that the genre is “guitar music first of all with guitars that blast out power chords, pick out chiming riffs, buzz with fuzztone and squeal in feedback.

History:

Alternative rock started in the 1980’s when a majority of groups around that time signed to independent record labels, this represented a major break from the futuristic, hyper post punk years of that time. During the 1980’s alt-rock was mainly an underground phenomena. Even though it was considered an underground phenomena occasionally a song would surface and become a commercial hit or wold receive praise from mainstream publications such as the Rolling Stone magazine. The underground Alt-rock bands built followings by touring constantly and by performing gigs and releasing many low budget albums. Over the years the Alt-rock bands of old had cemented the ground work for future Alternative bands making them popular and successful. British alt-rock was different from alt-rock in America as it had a more pop orientated focus. Not many Alt-rock bands from Britain were big hits in the States but through British radio in the 80's gained exposure in Britain and so were successful over here to.

Conventions:

In alt-rock videos there is usually a narrative within the video that either tells a story that follows the lyrics of the song or the story will completely ignore the lyrics and be something random or something that still holds a meaning behind them but not necessarily what the lyrics have to say. As well as the narrative there is also a live a performance of the song by the band lip syncing and playing their instruments. The videos always have many cuts between the actual performance of the song to the narrative which usually stars the band as either portraying themselves or fictional characters.

Below is an example of a Alt-rock video performed by the band Fall Out Boy.

Here we can see a few of the conventions that I have talked about, One such conventions is that there is a performance of the song by the band in the video. Another convention is that the lyrics and the video itself have a meaning, some of the lyrics when put with the video are a way of telling their fans that things change but people don't, this was done as may fans were angry with the band changing from alt-rock/punk rock to a more pop-punk/pop rock band so the video was made to say that yes they had changed genre but they themselves had not changed and that the fans shouldn't be angry with them for changing.

Magazine Advertisement Deconstruction (advert)

Magazine Advertisement Deconstruction

I have chosen to deconstruct an advertisement for the Foo Fighters greatest hits CD.
The only image on the advert is that of the Foo Fighters logo which all the fans of the band would be able to instantly recognise it as the bands logo and know it was their CD. The image is in the centre of the advertisement under the band’s name and takes up the most space making it easier to spot from a distance.

The band’s name is in big text above the logo, the size and positioning of the text is very good as with it being over the logo if anyone didn’t recognise the logo, say for instance people new to the band, the name of the band is there big enough for all to see and helps people to recognise the bands CD. The further down the advertisement you look the text size gets smaller and smaller as below the name of the band and the logo is the release date of the CD, what it is coming out on (CD, DVD, and Download) and a short list of some of the songs on the CD. I think the text is smaller as the name and logo are big enough to get your attention and once the advertisement has your attention it can then give the reader the information about release dates and so on.
I think that the text and the images work well on this advertisement. I think that they work well together as the CD is of the bands greatest hits and rather than having a great or witty picture on the cover the band just use their logo and name and they know that is enough to sell their CD. The text and logo work well together as the logo is colourful and big and brings the cover to your attention and from there the name comes into view identifying who the band is if you didn’t recognise the logo.

This advertisement brings to mind that the band like to keep their advertisements and CD covers to minimum resorting to just having the band’s name and logo on the cover and advert, this also points out to me that the band think more about the music itself and concentrate on making the music the best they can for their fans.

Again the name and logo are the only signifiers to me as they are instantaneously recognisable and even if you didn’t recognise the logo I think that the name of the band is well known worldwide and I think that many people would have heard of the Foo Fighters at some time in the band existence.

Gorillaz – Feel Good Inc 9 Frame analysis

Gorillaz – Feel Good Inc 9 Frame analysis

Shot 1 0:23/4:15 - This shot shows a close up of 2D’s face, from the close up we can see that he looks to be in a half asleep state with his eyes half closed with red circles around them, his head is also lowered down also donating the effect of his half asleep state. In this shot there is nothing but 2D with a red curtain behind him, this could depict loneliness as it appears that he may be the only person awake at the beginning of the video. The lighting in this shot is dark making it look like 2D is in an enclosed area demonstrating one of the themes behind the song, this theme being imprisonment. The video follows a cross between a performance and a narrative, they both depict that three of the band members are trapped inside whilst one is free outside pointing out some of the themes of the video, Imprisonment, mental freedom and the “dumbing down” of mass culture. The narrative shows 2D trying to wake everyone up in building he is in whilst wishing to be outside and free.

Shot 2 0:42/4:15 - The next shot is a mid shot on a canted angle showing Murdoc who is also in a sleepy state with two girls leaning on him. The shot is of Murdoc lying down and when put with the canted angle it adds to the affect of the half asleep like state that the band members seem to be in. The two girls leaning on Murdoc show what has happened to the people in the room with Murdoc, 2D and Russel it seems that they are all asleep but it again points out the theme of the dumbing down of mass culture. A bass guitar is used in this shot as Murdoc is the bass player of the band and this is where the performance is tied in as Murdoc plays along with the bass track in the song for the video and again the lighting is dark in this shot once again giving the feeling of an enclosed area and imprisonment.

Shot 3 1:04/4:15 – Both 2D and Murdoc are in this mid shot, we see 2D singing into a megaphone appearing to try and wake the other people from their sleeping state whilst walking to a window and in the background Murdoc is rising up from the ground whilst still playing his bass. We can see more people on the floor between the two band members. Again just like the other shots this one has dark lighting giving the same effect as the two shots before it.

Shot 4 1:25/4:15 – A wide shot shows the bright blue sky with a windmill coming out of the white fluffy clouds. This shot helps to identify one of the main themes of the song and that is mental freedom. The bright colouring of the blue sky and light coming from the Sun give off the feeling of freedom very well and demonstrate the second theme of the song perfectly.

Shot 5 1:54/4:15 – A live performance is introduced in this shot, a wide shot of the room is used to show the big screen in the room and from this shot we can also see the many people on the floor sleeping. The many screens flickers into action and we see a live performance of the rapping part of the song performed by to non band members. The two rappers are used as a the image of the corrupt media that is “dumbing” every one down and they mock 2D in his efforts to wake them up. The image of them coming through the television screens demonstrates how big the media industry is as the images on the screens show enlarged images of the rappers donating their power and influence over everyone.

Shot 6 2:18/4:15 – By using a mid shot we can see 2D being tormented by the rappers making fun of his attempts to wake everyone up and we also see 2D being controlled by the lyrics of the rappers as he cannot control his body and is forced to start dancing. Once again the lighting is dark to show the darkness that 2D is trapped in and that he cannot escape his imprisonment.

Shot 7 2:46/4:15 – Another mid shot is used this time outside, this shot depicts Noodle the female band member set on the edge of the floating land mass with the windmill on it from shot 4. The lighting in this shot is once again bright and colourful showing the contrast between the inside where 2D is imprisoned and the freedom of outside that Noodle is in. Noodle is shown playing her guitar and the sound of the guitar is also a major contrast with the rest of the song as it is much quieter and more peaceful when comparing to the drum and bass that is played during the inside sections of the song.

Shot 8 3:02/4:15 – This is a close up shot of 2D and it shows him pressing up against the window showing his wish to be free and how he wants to be outside with Noodle. We see the two different types of lighting coming together in this shot as the darkness in on 2D’s back whilst the light from outside is coming in and shining on his face and the two colours come together on 2D. This shot helps to show how people can feel trapped and want to be free.

Shot 9 3:44/4:15 – A wide shot is used to show the television screens with the rappers on again and whilst this is happening 2D is returning to his seat that he was in at the beginning of the song. The lighting is again dark and it works well with this shot as it depicts 2D sitting back down seeming to have given up on his wish to be free and also on his attempt to wake people up so he is returning back to the darkness from which he tried to escape. The reason for this shot I think is to demonstrate that no one can escape and with the rapper watching over 2D as he is sitting down it shows how big the media is compared to everyone else as the rappers face is huge behind 2D sitting back in his seat.

Fall Out Boy: I Don’t Care (Shot count)

In this music video there are 185 shots approx.

There are plenty of MEAT shots in this video and the MEAT shots of this music video focus on the whole band rather than just the singer as it follows them around showing them doing annoying things around town and also showing them performing the song on a stage in front of a crowd. This video is unusual to other music videos as most videos tend to focus on one band member for the most parts and have bits and spots of the other members some where in the video, but Fall Out Boys I Don’t Care video gives each band member the same amount of screen time throughout the video.

With the song going at a relatively fast pace the shots move quickly and is edited seamlessly between one shot to the other. The pace of the editing and shots match the song perfectly as they fit with the tempo of the song switching between shots as quick as the beat is in the song.

There are many different types of shots used throughout the video, example of some of the shots used are tilts, pans, close ups and medium shots. All the shots are used to keep up with the tempo of the song and they do keep up well with the tempo as there are many of them shown and they switch from one type of shot to the next quickly so as to match the tempo. The shots also link well together showing the mix of the narrative that links with the words of the song and the performance of the band singing the song.

We can see clearly that the video is an illustration as it puts the point and meaning of the song across so well. The point of the video is to show that the band and also the people watching the video shouldn’t care what anyone thinks about them as the lyrics point out “I don’t care what you think as long as it is about me”. The video is very comedic as it shows the band performing there antics around LA much to the annoyance of the residents but it perfectly demonstrates the meaning behind the lyrics as the are doing anything they can to annoy anyone and not caring what they think of the in the process.

Album cover analysis: Chosen covers

Album cover analysis

The typical features of an album cover are a way for the consumer to identify the contents of the music product and used as an identifiable image for people so they know what band or artist the album belongs to and in being able to recognise this from the cover art they can then make a decision about whether to buy the product or not. Another feature of an album cover could be the band or the “MEAT” on the front and this helps to sell the album, as again it is instantaneously recognizable. All of my chosen album covers that I am analysing have the same feature and that is of an identifiable image. The Fall Out Boy album has a person in a bear costume carrying a bear on their shoulders and fans of the band would recognise the cover immediately, the All American Rejects cover has the band themselves on it as well as the bands logo which is instantly recognisable by fans, the Gorillaz cover has the cartoon characters of the band on and again that would be an identifiable image, finally the Black Eyed Peas cover and the BloodHound Gang cover are identifiable as it has the name of the band on as well as and image that doesn’t specifically have anything to do with the band or album on it.

3 of the 5 album cover do not depict the band members on them and this shows that they can be categorised as bands that do not need the appearance of an artist to sell their product whereas the other two albums the show the band members can be categorised as bands that may need to show the artist to get sales but that does not mean that they put the image of the band on the cover in this case as the band may have been put on as an identifiable image for fans to easily recognise or they may simply have just preferred to put the band on anyway.

The purposes of these album covers are mainly for sales. Other functions can be to promote the band and act as a primary image for fans/consumers to recognize.

Gives You Hell Prezi

Music Video-Give You Hell Analysis 0 on Prezi

This another Opie that I have made. I created this one to see if I could remember how to create an Opie without the instruction sheet in front of me. I chose to use this image of Robert Downey Jr as IronMan as i thought it would be more challenging than the image I used of myself for my first attempt.

Opie XD

This is a photoshopped version of myself in the style of Julian Opie art. to do this I just loaded a photo of myself into photoshop. To make it in the Opie style I had to make separate layers for each party of the photo, for example a layer for my hair, one layer for my shirt and another layer for my jacket and also a separate layer for my facial features. It was a very easy and enjoyable process turning myself into an Opie character but it have to admit it was quite hard to draw straight lines with a computer mouse.

Final Cut

So far in the A2 Advanced productions I have learned how to open final cut, how to import files to use in final cut, cropping the clips, how to add effects to the clips and how to use all the functions of the timeline.

The timeline had many different functions around it, for example some of these functions were being able to zoom in on clips in different ways, being able to to show the waveforms of audio files. We also learned how to mark in and out on the clip view and this was a quick way of cutting the part of the clip you wanted out and then insert it into the sequence. There was also a razor tool that was used to also cut part of the clips out but this was used in the timeline.